Primary Goal and Target Audience

Primary Goal: The primary goal of the webpage is to encourage users to learn about and eventually utilize the Factual AI chatbot for obtaining reliable and verified information.

Target Audience: The target audience includes individuals and professionals who seek accurate information and want to avoid misinformation in various topics, such as technology and artificial intelligence.

Headline Effectiveness

Critique

The headline "Real Facts, Zero Fiction" is impactful and effectively captures attention with its bold statement. However, it lacks specificity about what the offering or service entails, which may leave the audience curious but uninformed.